About the project
The A2A Alliance partners up with organizations in sharing stories about their Advocates. These organizations include Psychology Today, The Mighty, and CBS Radio. It’s through telling these inspiring stories that they can reach out to individuals going through similar life experiences.

In preparation for a crowdfunding campaign, the clients expressed their concern of their website’s wayfinding system and wanted to ensure user flow was at the forefront of their redesign.

Challenge
The challenge was to design a new website with better content organization in order for users to quickly find the organization’s various media platforms of sharing their Advocates’ inspiring stories.

The Client
The Adversity 2 Advocacy (A2A) Alliance is a nonprofit organization committed in promoting and fostering the power in turning personal challenges as motivators to helping others.

My Role
UX / Web Designer

Team
Solo project

Timeline
February - March 2019